Super Bowl commercial season is here, and Planters is kicking things off with a bang. In their new pre-Super Bowl commercial, beloved mascot Mr. Peanut gave up his life to save Matt Walsh and Wesley Snipes. The trio was driving in the NUTmobile when they were forced to swerve to avoid an armadillo in the road.
As Mr. Peanut lost control of the vehicle, all three passengers were thrown through the windshield and rolled off a cliff. Snipes, Walsh, and Mr. Peanut managed to grab hold of a branch and were dangling precariously above a canyon. As the branch begins to break, Mr. Peanut knows it cannot support their weight and decides to make the ultimate sacrifice. He let go of the tree limb, falling to his death.